Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Second Edition
by Barry Silverstein
This updated Second Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.