The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name
by Marcia Yudkin
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.