Branding is all about what the customers perceive of your company. Your brand is the promise that you intend to make to the customers. The ultimate goal is to spark an emotional connection in order to create a positive feeling resulting to loyalty to a specific product from the customers.
Find your flock, express yourself, stand out from the crowd: Common sense social media strategies for the individualist or entrepreneur. Discover how to brand without marketing, how to promote without advertising, and how to advance your cause, yourself, or your business with professional social media.
Your customers are no longer buying from your company-they're buying from your sales executives. Your sales reps' relationships and reputations are now the lifeblood of your bottom line. Discover how to create a team of proven industry experts with valuable information that your prospects can't live without. Learn how to differentiate your sales executives from the competition to close more deals.
Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module.