Ethics : What's in it for YOU!: The Multiple and Monumental Rewards of Ethical Behavior
by Pete Geissler & Bill O'Rourke
Ethics - described briefly as the norms by which acceptable and unacceptable behaviors are measured - has been the concern, and perhaps the great dilemma, of sentient humans since Socrates subjected it to philosophical inquiry almost 2,500 years ago. Socrates believed, without universal acceptance, that the most pertinent issues people must deal with are related to how we live our lives.