Writing to Persuade: Proven Techniques That Convince Others To Listen To You, Take You Seriously, And Change Their Minds
by Mary McGinis
Writing To Persuade is a straightforward guide covering the basics you need to know to create a winning argument. Rather than overload the writer with information, this book provides the distillation of more than twenty years of Dr. Gunn’s teaching of English, rhetoric, and composition. The goal is to make classical argumentation simple, accessible, and effective.