Why They Buy: “Why your prospects buy” is exponentially more important than “how you sell.” Companies spend thousands of hours and millions of dollars teaching their people how to sell, instead of investing in the only question that matters to the bottom line: “Why do they buy?” Cheri Tree reveals the answer in her game-changing book.
The Close is the most important part of the sale. If you don't close you are working for the opposition. In this ebook for sales people, Richard Mulvey covers the details of how to close any sale and how to handle objections as they arrive.
Also check out some similar keyword tags authors have used: