Books tagged: communications and public relations

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Found 8 results

Fear and War
Price: Free! Words: 7,970. Language: English. Published: February 10, 2019. Categories: Nonfiction » Politics & Current Affairs » Terrorism
In order to understand how fear appeals in the public relations of a war campaign can be so successful; this ebook will analyze the address to the nation performed by former President George W. Bush, “President Says Saddam Hussein Must Leave Iraq Within 48 Hours.” Visit www.MindOnFireBooks.com for more books like this.
GIẢI MÃ BÍ MẬT PR: 101 câu hỏi thường gặp (Tập 1)
Price: $3.00 USD. Words: 17,670. Language: Vietnamese. Published: June 17, 2016. Categories: Nonfiction » Business & Economics » Public relations
Chúng tôi tin rằng quyển sách điển hình của ngành PR sẽ giúp ích rất nhiều cho các bạn học sinh THPT trong việc xác định liệu PR có phải là định hướng nghề nghiệp của đời mình, đồng thời quyển sách cũng giúp bổ sung hành trang vào nghề vững chắc cho các bạn sinh viên ngành PR, Truyền thông, Báo chí, Quảng cáo, Marketing và Quản trị kinh doanh.
Your Guide to Twitter Marketing: The World's Best Marketers Reveal Their Secrets
Price: $2.99 USD. Words: 23,660. Language: English. Published: March 16, 2015. Categories: Nonfiction » Business & Economics » Marketing
While there are other how-to Twitter books on the market, this one is unique because I sought out some of the world’s most powerful marketers and grilled them on their subject matter expertise. This book gives you direct insight into how the world’s top marketers approach Twitter and use it to drive sales and influence.
Quyền Năng Bí ẩn: Khám phá 5 nghệ thuật tối thượng gây ảnh hưởng đến hành vi đám đông (Tái bản 2017)
Price: $10.00 USD. Words: 125,430. Language: Vietnamese. Published: November 28, 2014. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Strategic planning
Quyển sách Quyền năng bí ẩn trình bày những kĩ thuật PR đỉnh cao được mong đợi từ lâu. Hơn 2000 bản đã được bán hết trong đợt phát hành đầu tiên. Và chúng tôi rất phấn khởi tái bản quyển sách này để đáp ứng nhiều hơn yêu cầu của bạn độc gần xa. Quyền năng bí ẩn là một trong những quyển sách hay nhất về Quan hệ công chúng (PR) từng được viết.
Managing Professional Communications Agencies
Price: $44.80 USD. Words: 82,820. Language: English. Published: July 1, 2013. Categories: Nonfiction » Business & Economics » Small business & entrepreneurship
By Neil A Backwith. PR and communications agencies are consistently failing to reap the financial rewards that their creative abilities deserve. 'Managing Professional Communications Agencies' examines why PR agencies lag behind consultants in other sectors in making profit, and gives practical advice on what they can do about it.
Break Out of PR Prison
Price: $9.99 USD. Words: 74,150. Language: English. Published: December 6, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis, shows organizations how to create premier content that enhances reputations, how to vaccinate themselves against crises, and how to measure their content creations for success.
Rekindling Stakeholder Outreach: Leveraging the e-reader format for effective outreach and communication
Price: Free! Words: 5,830. Language: English. Published: July 20, 2012. Categories: Nonfiction » Business & Economics » Business communication / general, Nonfiction » Business & Economics » Public relations
The e-reader format for mobile devices offers tremendous potential for conducting effective stakeholder outreach and communication work. This e-book highlights stakeholder outreach and “inreach” opportunities offered by the e-reader format, enabling companies, trade associations, advocacy groups and other entities to engage and inform their constituencies at virtually no incremental cost.
Strategic Advising: An Interview with Crisis Management Expert Jim Lukaszewski
Price: Free! Words: 4,700. Language: English. Published: June 3, 2011 by Conrad Communications LLC. Categories: Nonfiction » Business & Economics » Business administration
By Bob Conrad, PhD, APR. Jim Lukaszewski has been a crisis management strategist and strategic advisor for nearly 30 years. He runs the Lukaszewski Group and has been called one of the “28 experts to call when all hell breaks loose.” Jim’s latest book, “Why Should the Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor,” is published by Jossey Bass.