Books tagged: consumer decision making

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Found 2 results

GET LIFT: How to Improve EMAIL Results With Affluent Customers and Prospects
Price: $4.99 USD. Words: 8,340. Language: English. Published: August 20, 2014. Categories: Nonfiction » Business & Economics » Marketing
A guide to a new methodology that significantly increased response (in percent and dollars) to emails sent by major brands to customers and prospects. This is not speculation. It is a "How to" book for the experienced marketer seeking the next edge in electronic commerce. The methodology is based on $1.5 million in original research. One author is a marketer, one an award-winning mathematician.
Consumer Behavior A Primer
Price: $4.99 USD. Words: 28,700. Language: English. Published: September 1, 2011. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.