Marketing Your Honey for Maximum Profits: The Value of Varietals
by Grant Gillard
Got Honey? Don't just sell it, market it! Market your honey for the qualities that make it unique. Does it come from a special location or have your bees foraged on a particular crop? Varietal honeys (meaning, "varieties") will attract repeat customers as you educate them to the things that make your honey special...after all, it's YOUR honey!