Books tagged: conversion rate

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Flicks & Clicks; How to create websites and catalogues that sell more.
Price: $5.00 USD. Words: 52,790. Language: English. Published: April 12, 2012. Categories: Nonfiction » Business & Economics » Marketing / direct
Mel Henson's book "Flicks and Clicks" is an excellent handbook for anyone with a website. Structure, layout, branding, good copywriting, the theory of how we browse and why we buy, social media, testing and research... it's all in there. The author uses her expertise and years of experience to present the facts in a personal, practical way - It's full of theory yet stunningly easy to read.