Books tagged: copywriters

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Found 3 results

Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales
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Price: $9.99 USD. Words: 21,510. Language: English. Published: May 25, 2012. Category: Nonfiction » Business & Economics » Advertising
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips on how to unleash the power of words to nail the sale.
Bullets With Bite: Learn to Create Mouthwatering Word Nuggets
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Price: $2.99 USD. Words: 10,290. Language: English. Published: September 3, 2012. Category: Nonfiction » Business & Economics » Advertising
Bullets With Bite, by master copywriter Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Improve your ability to sell in print or online by arousing curiosity, heightening desire and tempting readers to buy.
Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
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Price: $2.99 USD. Words: 8,810. Language: English. Published: June 13, 2013. Category: Nonfiction » Business & Economics » Business writing
Get your copywriting business going quickly and easily with this reality-based guide. Veteran marketer Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably within a typical startup budget.