Books tagged: copywriting techniques

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Found 8 results

Effective Copywriting Techniques
Price: $5.99 USD. Words: 6,620. Language: English. Published: November 13, 2016. Categories: Nonfiction » Business & Economics » Advertising
“A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.”
Copywriting Mastery
Price: $5.99 USD. Words: 16,160. Language: English. Published: November 4, 2016. Categories: Nonfiction » Business & Economics » Advertising
To understand just how large your market potential really could be, you need to know what your product or service offers to people, how it will benefit them and why they need your product or service.  If you for instance weight loss products, you will know instantly that virtually everyone, of every age, is concerned about their weight. You can market to anyone, anywhere, regardless of age or job.
Kinetic Kopy
Price: $2.99 USD. Words: 7,170. Language: English. Published: October 23, 2015. Categories: Nonfiction » Business & Economics » Business writing, Nonfiction » Business & Economics » Advertising
Great sales copy is: Engaging, clear, concise, the sales copy doesn’t bombard the reader with more words than necessary, and it's persuasive. Great sales copy encourages a reader to take action. Sales copy is measured by how well it makes the readers take the action you want them to take. That's where this book comes in.
The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!
Price: $2.99 USD. Words: 5,370. Language: English. Published: August 24, 2015 by JNR Publishing Group. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » E-commerce / internet marketing
Copywriting is described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy services or products. Learn the fundamentals you'd need to learn to write effective sales
Jumpstart Your Writing Career and Snag Paying Assignments
Price: $3.99 USD. Words: 34,180. Language: English. Published: August 4, 2015 by B.A. Erickson. Categories: Nonfiction » Reference » Writing skills, Nonfiction » Business & Economics » Business writing
If you want to be a freelance writer who snags paying assignments, this book’s for you.
Copywriting and the Unique Selling Proposition
Price: $3.95 USD. Words: 9,630. Language: English. Published: October 30, 2014. Categories: Essay » Business, Nonfiction » Career Guides » Media
For the intermediate to advanced advertising copywriter. How to take your advertising copywriting skills to the next level using the Unique Selling Proposition (USP) and other time proven sales techniques. These techniques are controversial and have resulted in knock down, drag out fights between Copywriters, Clients and Account Execs.
Yes! You Can Write Your Own Copy!
Price: $4.99 USD. Words: 18,450. Language: English. Published: November 19, 2013 by MoshPit Publishing. Categories: Nonfiction » Business & Economics » Business writing, Nonfiction » Reference » Writing skills
'YES! You can write your own copy!' is for people who can already think clearly and write reasonably well. It will help you write powerful, compelling web content, ads, brochure text, press releases, articles, books, manuals, commercials, corporate videos — you name it! Author Andy Otes speaks from strength and long experience, during which his copy has created millions of dollars in sales.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
Price: $2.99 USD. Words: 9,840. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Business writing
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.