Books tagged: copywriting techniques

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Found 4 results

No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
Price: $2.99 USD. Words: 9,840. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Business writing
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Yes! You Can Write Your Own Copy!
Price: $4.99 USD. Words: 18,450. Language: English. Published: November 19, 2013 by MoshPit Publishing. Categories: Nonfiction » Business & Economics » Business writing, Nonfiction » Reference » Writing skills
'YES! You can write your own copy!' is for people who can already think clearly and write reasonably well. It will help you write powerful, compelling web content, ads, brochure text, press releases, articles, books, manuals, commercials, corporate videos — you name it! Author Andy Otes speaks from strength and long experience, during which his copy has created millions of dollars in sales.
Copywriting and the Unique Selling Proposition
Price: $3.99 USD. Words: 9,630. Language: English. Published: October 30, 2014. Categories: Essay » Business, Nonfiction » Career Guides » Media
For the intermediate to advanced advertising copywriter. How to take your advertising copywriting skills to the next level using the Unique Selling Proposition (USP) and other time proven sales techniques. These techniques are controversial and have resulted in knock down, drag out fights between Copywriters, Clients and Account Execs.
Radiating Core - The Biology of Advertising
Price: $9.99 USD. Words: 26,980. Language: English. Published: May 21, 2015. Categories: Nonfiction » Business & Economics » Advertising
If you're struggling to get noticed or make money with your business... you need this book. Not theory and not opinion, but scientifically proven insight that has put enlightened business owners and marketers on the fast-track to the most profitable years of their lives.