The goal of this handy practical workbook is to show you how to achieve and attain the miracle of looking beyond the financial statements.
To reap this benefit, the reader needs to understand the overall view of the big picture of the business.
Top salespeople do things better and in a different sequence to moderates. They forge better relationships with C-Level customers. The top 20% bring in 80% of total sales. How and Why?
This 15-page article (A4 size, excluding appendices) bears from my research, consulting, direct selling experience and coaching within global corporations over a twenty year period.