A motivational and inspirational book that brings personal branding to a whole another level. In this book the author,Runa Magnus, shares how the economic crash in 2008 changed everything for her native country Iceland and made her discover her X-factor, her brand. In this book she teaches how everyone of us can discover and brand their X-factor with her 5 Steps Personal Branding Success Module.
Nassim Nicholas Taleb popularized the term Black Swan through his books and interviews. Taleb’s Black Swan Theory refers only to unexpected events of large magnitude and consequence and their dominant role in history. This short story explores whether or not Black Swan events are really important to ordinary Main Street investors versus Wall Street traders.
In 2008, we experienced one of the worst Bear markets in our lifetime. Many investors lost half of their portfolios and wonder if they can ever retire. This short story explores several techniques that investors can use to revise how they save and invest for retirement.