Books tagged: customersatisfaction

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It's The Customer, Stupid! Lessons Learned In A Lifetime of Marketing
Price: $9.95 USD. Words: 39,460. Language: English. Published: September 27, 2011. Categories: Nonfiction » Business & Economics » Marketing
Ralph Crosby, founder and CEO of one of the nation's leading marketing communications firms, explains his views on customer-centric marketing. He believes any organization's success starts and ends with the customer, not with its products or services. Using examples of marketing success and failure, Crosby shows how to achieve better business results through customer focus and satisfaction.