There's No Business Without the Show!: Using Showbiz Skills to Get Blockbuster Sales!
by Tom Becka
There's No Business Without the Show will help you improve your sales performance instantly. No matter where you are in your sales career, this book can help you get more from your efforts. The best thing about blending showmanship with salesmanship is that clients will be more loyal because they like you, and they’ll actually enjoy dealing with you even though you're after their money).