License To Fail: The Business Mistakes Of Bond Villains
by Kevin Patrick Leech
IF YOU SUCCEED IN DESTROYING THE WORLD, WHO WILL BE YOUR CUSTOMERS?
In the 22 James Bond movies, the villains are often successful entrepreneurs with dominant market positions. "License To Fail" finally takes these entrepreneurs to task, proving that the downfall of each is not due to the intervention of James Bond, but is actually the consequence of bad business decisions.