GET LIFT: How to Improve EMAIL Results With Affluent Customers and Prospects
by Richard Baker
A guide to a new methodology that significantly increased response (in percent and dollars) to emails sent by major brands to customers and prospects. This is not speculation. It is a "How to" book for the experienced marketer seeking the next edge in electronic commerce.
The methodology is based on $1.5 million in original research. One author is a marketer, one an award-winning mathematician.