Chutzpah Marketing: Simple Low Cost Secrets For Building Your Business Fortune
by Philip Copitch, Ph.D.
Chutzpah marketing is business boldness coupled with supreme self-confidence. It is the art of doing business right, fairly, and with value.
Business is said to be cutthroat, but that is not what Dr. Copitch is teaching. He is talking about being basically lazy and getting a lot done. Dr. Copitch wants you to do what works, and skip the aggravation of wasted effort.