Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises is a guide for SMEs around the world. The structured proven way to building exports, as outlined in this book, is a valuable reference tool for exporting. The approach is based on the author's 20 years experience in business development, exporting and global sales in 38 countries on 5 continents.
I have been working on clients' websites in Europe, North America and China. I have seen a lot of confusion in the digital marketing world lately. Some global co-operations have created issues among start -up business owners. As a multilingual digital marketing expert, I have decided to share with you my experience. I walk you through how you can achieve your multilingual digital marketing goal.
How do you select a foreign market correctly? Is there a way to "grade" a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in different countries? What are the roadblocks and pitfalls that await you overseas? How do you avoid "losing your shirt" abroad?