Books tagged: imc2

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Winning in the Relationship Era: A New Model for Marketing Success
Price: Free! Words: 8,530. Language: English. Published: December 8, 2010. Categories: Nonfiction » Business & Economics » Marketing
Looking for a deeper exploration of the thinking about the rise of the Relationship Era? Winning in the Relationship Era: A New Model for Marketing Success, is a good place to start. This short book by Doug Levy provides historical context, background information and some practical tips for marketers facing the challenges and opportunities in this new marketing era.