Marketing as a Business System: A Guide to a Thorough, Integrated Marketing Function for Your Business
by Neil Kokemuller
A Marketing guide that offers a thorough overview of all key facets of the Marketing process. Offers helpful insights to all types of businesses, including small businesses, online operators and marketing professionals. Learn how market research, solution development, promotion, customer service and relationship management all intertwine in your effort to build and maintain a loyal customer base.