Books tagged: marketing communications

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Found 7 results

Marketing Untangled: The Small Business & Entrepreneur's Map Through The Marketing Jungle
Price: $3.99 USD. Words: 10,680. Language: English. Published: May 29, 2015. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Small business and entrepreneurship
Marketing Untangled is the first in a series of books written to untangle the subject of marketing for small business and entrepreneurs. Having worked with hundreds of businesses, Thoranna offers a clear path through the marketing jungle consisting of five main elements which provide the key to a powerful marketing program for businesses of all sizes and industries.
GET LIFT: How to Improve EMAIL Results With Affluent Customers and Prospects
Price: $4.99 USD. Words: 8,340. Language: English. Published: August 20, 2014. Categories: Nonfiction » Business & Economics » Marketing
A guide to a new methodology that significantly increased response (in percent and dollars) to emails sent by major brands to customers and prospects. This is not speculation. It is a "How to" book for the experienced marketer seeking the next edge in electronic commerce. The methodology is based on $1.5 million in original research. One author is a marketer, one an award-winning mathematician.
Marketing Management Concepts and Tools: A Simple Introduction
Series: Simple Introductions. Price: $4.99 USD. Words: 4,720. Language: English. Published: April 15, 2014. Categories: Nonfiction » Business & Economics » Marketing
Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing.
Corporate Communication Map
Price: Free! Words: 54,770. Language: English. Published: July 15, 2013. Categories: Nonfiction » Science and Nature » Experiments & Projects, Nonfiction » Education and Study Guides » Study guides - Social science
Aim of this map is to provide a visual overview about the corporate communication, a kind of ‘Corporate Communication Framework’. Via click on page 13, the map jumps to the embedded models and sources.
Selling Outside the Square: Creative Ideas to Help YOU Make More Sales
Price: $4.99 USD. Words: 24,620. Language: English. Published: June 4, 2013. Categories: Nonfiction » Business & Economics » Sales & selling / management, Nonfiction » Business & Economics » Marketing / multilevel
(5.00)
What causes today's average person to buy things? Is there a psychological reason? In other words, does an unconscious mental "trigger" get pulled? These are the questions that author Bob Boog asked himself, and gives YOU all the answers in Selling Outside of the Square. "Fun to read and easy to follow, no matter what product you are selling, I would recommend this book."
The Essential Beginner's Guide to Working With Bloggers
Price: $19.99 USD. Words: 12,730. Language: English. Published: February 15, 2013. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Computers and Internet » Blogging
An essential guide for businesses and professionals who want to use bloggers as an effective marketing platform.
One Dish Wonder: A Simple Recipe to Manage Communication Risks
Price: $7.99 USD. Words: 9,110. Language: English. Published: October 10, 2011 by We Green Solutions. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome. Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. An indispensable guide for anybody in business.