Books tagged: marketing psychology

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Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
Price: $7.99 USD. Words: 20,160. Language: English. Published: May 25, 2012. Categories: Nonfiction » Business & Economics » Business communication / general, Nonfiction » Business & Economics » Business writing
This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on persuasive strategies that work and those that may backfire.