Books tagged: marketing research

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Found 3 results

Marketing Management Concepts and Tools: A Simple Introduction
Series: Simple Introductions. Price: $4.99 USD. Words: 4,720. Language: English. Published: April 15, 2014. Categories: Nonfiction » Business & Economics » Marketing
Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing.
5 Minute Crash Course™: The Complete Facebook Insight
Series: 5 Minute Crash Course™, Book 3. Price: $9.99 USD. Words: 4,550. Language: English. Published: March 5, 2014. Categories: Nonfiction » Computers and Internet » Social networking, Nonfiction » Business & Economics » Marketing
The 5 Minute Crash Course ™ - The Complete Facebook Insight is a comprehensive how-to guide, a step-by-step tutorial designed to help experienced Facebook Page managers and those new to the job gain a deeper understand of their Page fans. This ebook is the perfect analytical companion for Social Media, Marketing, Advertising or PR professionals.
Marketing, Management and International Business: Contemporary Issues and Research in Selected Countries
Price: $9.99 USD. Words: 116,680. Language: English. Published: May 16, 2013 by BWM Books. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » International business
This collection of scholarly papers is an ideal answer for teachers, lecturers, and professors faced with finding current research readings for their students in management, marketing and international business that are based on research from various countries. It is also valuable for practising managers who want a closer view of current writing in the areas covered in this book.