'The Chemistry of Reading' explores how the body reacts during the reading experience and how writers can harness that knowledge to create an unforgettable story that arouses multiple parts of the readers’ brain.
HOW the chemistry works (in digestible plain-english), WHY you should exploit that as a writer of commercial fiction, the TOOLKIT you’ll need to do that, and some practical examples.
Do you feel uneasy in the presence of a VIP, boss, an inspector or other people who consider themselves superior? Then learn how to manipulate them by using humor and adult pictures! Erotic methods are the best solution. Hundreds of people learned to do this. Now it is your turn to control work situations. Eager? – Then enjoy quick results.
The discovery of mirror neurons caused unparalleled excitement amongst scientists. The Empathic Brain makes you share this excitement. Its vivid descriptions of experiments make it a captivating read. Through intellectually rigorous but powerfully accessible prose, Prof. Keysers makes us realize just how deeply this discovery changes our understanding of human nature.