Life Lessons from Motorcycles - Seventy-Five Tips for Defining Your Brand
by Liz Jansen
We immediately form opinions of the motorcycle—and its rider—based on whether it’s a BMW, Yamaha, Honda, Harley-Davidson, or Ducati. Not only do you run impressions of people and things through your own filter and assign them a brand, you also label yourself based on expectations that have been assigned to you. With insightful examples, the author shows how to redefine your brand at any time.