Advancing with New Products in Recession & Recovery
By Rupert Hart
Published: December 23, 2009.
New Products - the most powerful business strategy in recession. Why? Because everyone is selling the same old stuff and the same old stuff isn't selling. This book will help you in exploring short-term fixes, designing a great product-offering, using recurring revenue to build the ultimate product, seeking new product ideas, and maximizing the new product development process. Essential reading.