Radio Advertising for Retail Small Business
by Randy Allsbury
The weapon of big business is a huge advertising budget. They can afford to dominate every media outlet in your city. They don't need to have a strategy or compelling ads. The only thing they need for "gray-matter-real-estate" in the head of every person is a bunch of money.
Why radio? Because it is a vehicle to deliver your words intrusively through people’s un-closable ears.