Skinner and Pavlov---how you are being Controlled
By Ernest Kinnie
Published: June 20, 2012.
Nothing could be simpler than Skinner. If you want to add or increase a behavior, reward it. If you want to get rid of a behavior, punish it.
Best to be more aware how you do it to yourself and others, and how politicians, advertisers, friends and enemies do it to you.