Books tagged: positioning

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Found 9 results

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Price: $7.00 USD. Words: 32,640. Language: English. Published: May 14, 2019. Categories: Nonfiction » Business & Economics » Small business & entrepreneurship, Nonfiction » Business & Economics » Marketing
You know your product is awesome—but does anybody else? Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Competition Untangled: The Small Business & Entrepreneur's Guide to Knowing Your Competition
Price: $12.99 USD. Words: 12,650. Language: English. Published: September 21, 2018. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Small business & entrepreneurship
Competition Untangled is part of a series written to untangle the subject of marketing for entrepreneurs and small business.* Understand how to differentiate your business from your competitors. * Learn from their mistakes and borrow their ideas. * Get a clear view of the competitive landscape to inform your strategy. * * Communicate effectively to your team about your competition.
Bigger Than This
Price: $9.95 USD. Words: 18,100. Language: English. Published: January 23, 2018. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Small business & entrepreneurship
Bigger Than This is a quick read about the deceptively difficult task of turning your venture into an admired brand.
Proposals & Competitive Tendering - Part 1: Strategy & Positioning
Series: ABC SmartGuides. Price: $9.99 USD. Words: 20,820. Language: Commonwealth English. Published: November 21, 2017 by Acuity Business Consulting Ltd. Categories: Nonfiction » Business & Economics » Development / business development, Nonfiction » Business & Economics » Sales & selling / management
Strategy & Positioning is a practical guide to the early stages of the competitive tendering process. It is aimed primarily at business professionals in projects and services organizations, where competitive tendering is key to growth and survival.
How to Launch a Brand (2nd Edition)
Price: $9.95 USD. Words: 21,700. Language: English. Published: June 19, 2016. Categories: Nonfiction » Business & Economics » Starting up, Nonfiction » Business & Economics » Small business & entrepreneurship
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
The Small Business Crisis: Why Your Small Business Is Failing, and How to Change Course
Price: Free! Words: 5,860. Language: English. Published: January 26, 2014. Categories: Nonfiction » Business & Economics » Small business & entrepreneurship, Nonfiction » Business & Economics » Marketing
This book is a call to action for your business. Packed with professional tips, it includes a definition for success, your chances of failure, the reasons why your business is failing, and the simple solution to a critical question thousands of business owners cannot answer. Author Amanda Craig is the owner of Snappy Copywriting, and specializes in building up struggling businesses.
Strategic Positioning: Defining Self Through Awareness
Price: $2.99 USD. Words: 5,140. Language: English. Published: February 6, 2013. Categories: Essay » Sociology, Essay » Legal
Strategic Positioning is a method that can provide each one of us an opportunity to be heard and understood within a culture that often neglects our input. It equalizes the playing field in social interaction and assures each one of us a chance to voice our thoughts and opinions through a technique that acknowledges the importance of the unique aspects of self.
Strategic Positioning: The Litigant and the Mandated Client
Price: $2.79 USD. Words: 8,140. Language: English. Published: October 26, 2012. Categories: Nonfiction » Law » Criminal, Nonfiction » Law » Litigation
Court allegations can be based on nothing but a perspective that criminalizes confusing behaviors. Court professionals often are trained to seek out, diagnose and ostracize those who cause social upheaval by these behaviors. In doing so, the court often stifles explanations of behavior. Use of effective and strategic positioning creates the foundation of an effective defense.
The Well-Positioned Human Being
Price: $3.99 $2.00 USD. (50% off!) Words: 56,870. Language: English. Published: May 26, 2011. Categories: Nonfiction » Self-improvement » Motivation & inspiration, Nonfiction » Philosophy » New age philosophy
Look beyond the Law of Attraction and you will discover the Laws of Positioning. If the Law of Attraction hasn't brought you the results you were expecting, the Laws of Positioning will provide the three missing pieces you need to make your dreams come true. The Laws of Positioning. They're not a "secret" any more!