Resisting Pricing Pressure in Recession & Recovery
by Rupert Hart
The fastest way to drop profits is to drop prices. How do you resist Pricing Pressure? This book will show you how to apply key pricing concepts in optimizing your positioning, using game-changing pricing, raising prices, managing price reductions, using marginal pricing and aggressive lowest cost pricing. "Resisting Pricing Pressure" should be essential reading for busy managers at all levels.