You know your product is awesome—but does anybody else? Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
If you want the rare ability to literally control the way people think about you in the marketplace... even if your advertising is weak and your branding non-existent... then this new book will show you how it's done.
The book is called: Crackerjack Positioning!
It's short, to-the-point and, if you apply the tips inside, can as much as double (even triple) your sales over time!
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