Books tagged: public relations

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Found 101 results (Try using more keywords)

Crisis Com
Pre-release—available January 30, 2019. Price: $9.99 USD. Words: 55,640. Language: English. Published by Gary Ralph. Categories: Nonfiction » Business & Economics » Business communication / general
Crisis Com, by journalists and consultants Dale Goldhawk and Gary Ralph, brings understanding to crisis communications in organizations. Get detailed advice on how to prepare the organization for crises. Learn to stop, limit and handle the crisis as it happens and grows. A definitive treatise and how-to book on organizational crisis co-written by two experts. A real-life look at surviving crises.
Priceless Advertising: How to Promote Your Business for Free
Price: $5.99 USD. Words: 16,420. Language: English. Published: September 8, 2018. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Advertising
The average person is exposed to 5,000 ads daily. They come from every direction and device. That’s why paid advertising doesn’t work as well anymore. Fortunately, there’s a more powerful way to reach your consumers. It’s called earned media, and it’s essentially free advertising. Written by a former journalist, Priceless Advertising reveals the insider secrets to promoting your business for free.
13 Open Letters to the People of the United States of America
Price: Free! Words: 6,540. Language: English. Published: July 3, 2018. Categories: Nonfiction » Philosophy » Ethics & moral philosophy, Nonfiction » Politics & Current Affairs » Civil & human rights
In these 13 Open Letters addressed to the People of the United States, I talk about a range of current events and rights issues still facing us today. All of these issues are not going to fix themselves and if we could have trusted the government to get it done, it would have all already happened.
Apology for Erebus
Series: Interface: Essays, Cases and Stories for Use in Business Education. Price: $3.00 USD. Words: 3,970. Language: English. Published: May 19, 2018. Categories: Essay » Business, Nonfiction » Business & Economics » Public relations
Looks at business apologising using the Air New Zealand TE901 Mount Erebus Disaster. This case was developed with business management students who decided whether or not the organisational apology was 'ethically acceptable'.
The Effect of Branding on the Success or Failure of Nonviolent Mass Movements - Case Studies of the Civil Rights Movement, Montgomery Bus Boycott and Martin Luther King, Jr., and Occupy Wall Street
Price: $7.99 USD. Words: 40,220. Language: English. Published: May 10, 2018. Categories: Nonfiction » Politics & Current Affairs » Civil & human rights, Nonfiction » Politics & Current Affairs » Activism
The study critically analyzes the relationship between a nonviolent mass movement's ability to create and manage a favorable image and the movement's success or failure. Movements create and manage their brand image through the process of presenting a positive image of the organization and its message to key target audiences.
Baklava
Price: $2.99 USD. Words: 12,000. Language: English. Published: March 24, 2018. Categories: Fiction » Themes & motifs » Crime, Fiction » Mystery & detective » Women Sleuths
Baklava Foreword Allesandra, a Greek Intelligence member, has her hands full trying to track down the world's most wanted anarchist, who'd been wrecking utter havoc on a global scale, and who'd decided on a cat-and-mouse game with the top minds in the intelligence world.
After We Both Say, I Do
Price: $4.99 USD. Words: 15,410. Language: English. Published: March 18, 2018. Categories: Fiction » African American fiction » Contemporary woman, Fiction » Romance » Short stories
Love is kind, pure and without envy, is what you're told right? After We Both Say, I Do, is the journey form dating to marriage. The ups and downs of love and loss. The influence of family and friends. Follow Piper as she meets Landry and fall in love and test the theory of what love is. Is it kind, pure and without envy?
Tell Your Story in the Local Media: Write about Your Rotary Partners to Celebrate Volunteer Work
Series: Rotarian Economist Short Books. Price: Free! Words: 15,860. Language: English. Published: March 12, 2017. Categories: Nonfiction » Business & Economics » Non-profit business, Nonfiction » Social Science » Volunteer Work
This book tells the story of an initiative by a Rotary club to improve its public image by writing articles in the local media about volunteering opportunities for residents to make a difference in their community. The articles feature great local nonprofits, some of which the club is partnering with in order to implement service projects. The initiative appears to have been a success.
121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz
Price: $2.97 USD. Words: 20,240. Language: English. Published: December 13, 2016. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz is one giant chapter filled with 121, down-and-dirty, completely effective and usually free tips and ideas on how to build PR, marketing and buzz for absolutely anything.
Mr. Magic
Series: A Brinker Novel. Price: $5.99 USD. Words: 58,740. Language: English. Published: October 1, 2016. Categories: Fiction » Thriller & suspense » Crime thriller, Fiction » Mystery & detective » Hard-Boiled
A PR whiz must make the competition disappear or vanish himself.