What Was That Number Again?
By Neil Hedley
Published: January 23, 2012.
Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence.
But it doesn't have to be this way. In this book, award-winning copywriter Neil Hedley will give you the background you need to avoid committing some of the most common crimes against advertising.