Books tagged: radio advertising

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Found: 7 results

How To Make Your Radio Advertising Work For You
By David Sell
Price: $4.99 USD. Words: 10,220. Language: English. Published: February 8, 2011. Category: Nonfiction
Don't waste another advertising dollar. Read this BEFORE you do any nore radio advertising. These are the secrets that will help maximise the effectiveness of your advertising, the secrets that will bring a greater return from every advertising dollar you spend. And that could be worth thousand of dollars to you and your business – thousands of dollars in extra profits. From an industry insider
Radio Advertising for Retail Small Business
By Randy Allsbury
Price: Free! Words: 11,370. Language: English. Published: November 15, 2011. Category: Nonfiction
The weapon of big business is a huge advertising budget. They can afford to dominate every media outlet in your city. They don't need to have a strategy or compelling ads. The only thing they need for "gray-matter-real-estate" in the head of every person is a bunch of money. Why radio? Because it is a vehicle to deliver your words intrusively through people’s un-closable ears.
What Was That Number Again?
By Neil Hedley
Price: $6.99 USD. Words: 31,940. Language: English. Published: January 23, 2012. Category: Nonfiction
Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence. But it doesn't have to be this way. In this book, award-winning copywriter Neil Hedley will give you the background you need to avoid committing some of the most common crimes against advertising.
Free Report - Get The Answers To These 5 Questions Before You Sign Up To Any Radio Advertising
By David Sell
Price: Free! Words: 1,370. Language: English. Published: September 22, 2012. Category: Nonfiction
FREE REPORT Advertising; often the decision is a spur of the moment thing, done because it seemed like a good idea at the time. Perhaps there was a great deal on offer or some other urgently compelling reason. But if you don’t understand the answers to at least 60% of these questions, you are possibly wasting 100% of your money.
Payola Bribery In The Record Business And Television
By Robert Grey Reynolds, Jr
Price: $3.50 USD. Words: 4,290. Language: English. Published: April 4, 2013. Category: Nonfiction
Payola, or paying disc jockeys and other radio and television employees to play particular songs, was the subject of Congressional hearings in 1959 and 1960. Dick Clark, host of American Bandstand, was summoned to testify before a House subcommittee of investigators. At issue was censorship, the suspension of radio and television station licenses, etc. The lessons of payola are pertinent today.
Adventures in Airtime: Personal Stories of USA Radio People Volume 1
By Don Barrett
Price: $2.99 USD. Words: 14,080. Language: English. Published: May 5, 2013. Category: Nonfiction
Don Barrett has covered the radio broadcasting business for nearly 20 years. His engaging series of eBooks entitled Adventures in Airtime: Personal Stories of USA Radio People showcases compelling, personal stories of radio people who have reinvented themselves and succeeded against all odds.This is volume one entitled "Secrets of Selling".
Hardsell
By Keith Boscher
Price: $1.99 USD. Words: 42,580. Language: English. Published: October 29, 2013. Category: Fiction
McKenzie Wilson's career in radio is heading for the ditch. Oh, she knows how to sell. What she needs is a fair chance to prove it. It comes in the form of a sales contest to see who becomes the new Sales Manager at KDUD, and the gloves are off. If you laughed at "WKRP In Cincinnati" or "Nine to Five," you're gonna love Hard Sell. Sometimes the best man for the job is a woman.