Get to YES! The subtle art of persuasion in the sales and negotiation process
by Bob Hooey
If you want to be consistently successful and persuasive in the sales or negotiation process you need only understand and apply some simple ideas. Make it simple, keep your focus, and work through to a positive result that works for all parties. Focus on mutually acceptable wins for you and your client; on the long-term mutually mutually profitable relationship if you want to succeed.