The Tiger and the Autobahn: A Journey into Marketing Automation
By Kimberly Prescott
Published: March 26, 2013.
Marketing automation made simple through a unique approach that offers sage advice, steps and best practices no matter what system you use or what size organization. In this book you will learn basic and advanced marketing automation strategies that might surprise you. From understanding the life of a lead and even integrating marketing automation within an organization, this book has it all.