Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success
by Jim Anderson
Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets). Contained in this book are the tips and tricks that you need to control your career.