Mailing Lists Unboxed
by Patty Jansen
Self-published authors are coming to realise that a stable career is about a backlist of titles and keeping that backlist selling.
Invariably, advice given by other authors includes holding promotions and lowering the price of the first book in series, or even making it free. However, few people mention one of the most powerful ways to keep your backlist selling: the author mailing list.