Product Launch 123: Launch a New Product or Service in 3 Proven Steps
By Barry Silverstein
Series: 123 eGuides
Published: September 22, 2011.
This eGuide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) successfully launched a product or service. Written clearly and concisely. Includes extensive additional resources.