Do Horses Sell Beer? And Labels Sell Wine?
by Joel Whitaker
Joel Whitaker, author of "The Maker's Mark Story: From Hobby to Major Brand in Two Generations," shows why horses do sell beer, and why for wines, the package is the thing -- far more important, even, than product quality. In "Do Horses Sell Beer? And Labels Sell Wine" you'll also find a grab-bag of marketing ideas to get your creative juices flowing.