The Practical Guide to Multicultural Marketing
by Natalie Rouse & Adriana Waterston
If Multicultural Marketing isn’t the cornerstone of your business’s strategic plans, it needs to be! You can be sure that America’s future growth will continue to be driven by multicultural populations. This fact is a game-changer for any business today. Two leading multicultural marketing experts, Natalie Rouse and Adriana Waterston, have put together the handbook you need to get started!