Books tagged: unique selling proposition

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Found 2 results

Course Corrections: Navigating the Entrepreneurial Waters
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Price: $4.99 USD. Words: 15,560. Language: English. Published: April 21, 2011. Category: Nonfiction » Business & Economics » Small business and entrepreneurship
This book consists of 12 articles I wrote during the throes of building my business, Arnet Corporation, during the personal computer revolution of the 1980s. After several brushes with bankruptcy, the company took off, won numerous awards, and made the INC. 500 two years in a row. If you are an entrepreneur or small business owner, or thinking of starting your own company, this book is for you.
Copywriting, Made So Simple Even You Can Understand
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Price: $0.99 USD. Words: 9,620. Language: English. Published: September 1, 2012. Category: Essay » Business
A funny title but a serious study. A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, sales and marketing.