Books tagged: unique selling proposition

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Found 2 results

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Price: $9.99 USD. Words: 65,690. Language: English. Published: January 24, 2017. Categories: Nonfiction » Business & Economics » Sales, Nonfiction » Business & Economics » Marketing / direct
Amazon Bestseller. Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?
Course Corrections: Navigating the Entrepreneurial Waters
Price: $4.99 USD. Words: 15,560. Language: English. Published: April 21, 2011. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Marketing
This book consists of 12 articles I wrote during the throes of building my business, Arnet Corporation, during the personal computer revolution of the 1980s. After several brushes with bankruptcy, the company took off, won numerous awards, and made the INC. 500 two years in a row. If you are an entrepreneur or small business owner, or thinking of starting your own company, this book is for you.