10/10: How to Write Business Content That is Memorable and Effective
by Elana Duffy & Frank Luby
This book will help you find and build a memorable story for any business, project, or new idea. This story is the thread that holds together all the pieces that make communication memorable. You'll be able to share your finished story effectively with any audience. The applications for 10/10 go beyond the boardroom, and provide you a tool you can use anytime to communicate any idea.