15 Perguntas Sobre Publicidade Nativa

A publicidade nativa é algo novo ou apenas um novo nome?
É o mesmo que marketing de conteúdo?
Como isso se relaciona com o marketing de mídia social?

A publicidade nativa funciona? Isso tem consequências negativas para a sociedade?
A propaganda nativa deve ser desregulamentada ou deve ser regulamentada com mais seriedade? More
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About Massimo Moruzzi

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

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