Process-Centric Marketing:Transforming Audience Insights into Improved Customer Experience and Outcomes

Competing successfully today requires unique audience insights and that companies deliver highly personalized experiences. This eBook covers a proven methodology for capturing and leveraging these newly required customer insights, called Process-Centric Marketing (PCM). PCM is foundationally sound and addresses numerous business challenges, as demonstrated by the case studies covered in the eBook. More
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About Harry Blunt

Harry Blunt is an accomplished and multifaceted marketing director with over twenty-five years of demonstrated success in creating new business for a broad range of technologies, industries, and audiences, successfully leveraging the Process-Centric Marketing methodology.

Harry has held roles in major account sales, marketing, product development, sales management, new business commercialization, and field marketing, and has worked for multinational corporations as well as smaller firms. His work experience includes being a small business owner and working as a marketing consultant.

He has a passion for innovation and understanding the processes and audiences impacting product choices and business outcomes. Harry currently offers contract marketing services to B2B companies through his company Process-Centric Marketing LLC.

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