Needs-Based Market Segmentation Strategies: How to Forecast Competitive Positions (and Make Millions)

Wouldn’t it be great if you had a tool for accurately predicting businesses’ future successes or failures and winners or losers based on something other than historical facts and figures about those businesses? . . . More
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About James R. Taylor

JAMES R. TAYLOR, Ph.D. is Professor Emeritus of Marketing and a previous holder of the S.S. Kresge Chair at the Ross School of Business, University of Michigan. He received his Ph.D. from the University of Minnesota, specializing in marketing, psychology, and statistics. Dr. Taylor’s teaching and research interests include strategic marketing planning, market segmentation, marketing research, and marketing management. During his academic career, he has been area chair for marketing and the chair of fifteen Ph.D. dissertations. Dr. Taylor has published over forty articles in academic journals, and he has authored ten books and monographs. He has had years of business experience in marketing and new product development, as a project director, and as a consultant to numerous businesses. Dr. Taylor actively participates in company management education programs and has lectured around the world.

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