Employing Generation Why? Understanding, Managing, and Motivating Your New Workforce

This perceptive, direct, and provocative book provides readers with an in-depth look into the mindset of the 68-million post-X generation. Learn what leading-edge companies are doing to get the most from this talented, misunderstood segment of our population. The familiar scenarios and insightful solutions provide readers with hundreds of usable strategies to employ Generation Why. More

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About Eric Chester

There is a war for talent taking place on a global scale, and the future belongs to forward-thinking organizations that are focused on creating and sustaining a dynamic and compelling workplace culture.

Since 1998, Eric Chester has been the leading voice in attracting, managing, motivating, and retaining the emerging workforce. As an in-the-trenches workplace researcher and thought-leader, Chester has now cracked the code on the tactics and strategies companies that are recognized as “best places to work” in their respective industries are using to win the talent wars.

On Fire at Work: How Great Companies Ignite Passion in Their People without Burning Them Out is Eric’s 4th leadership book. His previous release, Reviving Work Ethic – A Leader’s Guide to Ending Entitlement and Restoring Pride in the Workforce (2012) is the first business book on developing soft skills and core work ethic values since 1904. He is the Founder of The Center for Work Ethic Development and created a work ethic training curriculum that is being taught at hundreds of schools, colleges, workforce centers, and organizations all over the world.

Eric Chester has delivered more than 2000 paid keynote speeches on three continents and is a 2004 inductee into the National Speakers Association’s acclaimed Hall of Fame. Companies that have invited Eric back multiple times to keynote annual conventions, conferences and meetings include Harley Davidson, McDonald’s, Sprint, Great Clips, and Wells Fargo, to name a few.

Reviews

Review by: Danielle Stevens on Dec. 17, 2012 : (no rating)
I read this book then shared some tips from it with a co-worker whose son is a Gen-Yer. He honestly doesn't see the need to actually get a job, even an internship because he plans on spending more time in college. Unfortunately, his mother (my co-worker) has paid for his education to this point and was looking for a way to get him to see that if he wanted to go further, he'd have to find a way to pay for it himself.
I am sure at some point I will be working with more of the Generation Y kids and the insights in this book will help me get through to them.
Thanks.
(reviewed 27 days after purchase)

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