Employing Generation Why? Understanding, Managing, and Motivating Your New Workforce

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This perceptive, direct, and provocative book provides readers with an in-depth look into the mindset of the 68-million post-X generation. Learn what leading-edge companies are doing to get the most from this talented, misunderstood segment of our population. The familiar scenarios and insightful solutions provide readers with hundreds of usable strategies to employ Generation Why. More

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About Eric Chester

Every business leader (e.g. owner, executive, manager, etc.) struggles with the declining work ethic and the entitlement mentality of their new emerging employment base.. Eric is the only speaker who focuses on developing work ethic in the emerging workforce and he’s written the first business book for leaders on improving work ethic since 1904.

Since 1998, Eric Chester has been known by millions as the premier expert on Generation Y. As an award-winning keynote speaker and a bestselling author, he was the first to explain the differences the new enigmatic generation brought to the workforce, and he emerged as the “go to” guy when employers wanted to know how to recruit, train, manage, motivate, and retain them in the workplace. Since most people now recognize the differences this age group has introduced to the workplace, Eric has evolved his program into one that addresses the core problem that is eroding the foundation of America’s way of life: the lack of work ethic among young people.

Having addressed more than 2000 audiences from a plethora of industries over the past 20 years, Eric’s programs are fluid, teeming with information and strategies, and impeccably aligned with innovative multimedia technology that visually reinforces tools, concepts and solutions. He is dialed-in to the mindset of this burgeoning generation, frequently appearing on national media (Good Morning America, MSNBC, FoxNews, CNN, ABC News 20/20, etc.) and is interviewed in major publications (Los Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine) to provide insight and perspective to business leaders and concerned adults.

Eric is the Founder & President of Reviving Work Ethic, Inc., helping leaders develop work ethic in the emerging workforce to promote better performance, increase productivity and decrease turnover in their business. He is also the Founder and CEO of the Bring Your A Game to Work Initiative (The A Game, LLC): a work ethic training and certification program for youth built on the foundation of seven essential workplace values (Attitude, Attendance, Appearance, Ambition, Accountability, Acceptance, and Appreciation) that are prerequisites to success in any field, any job, and any industry.

His client list includes Dairy Queen, Harley-Davidson, Wegmans, Wells Fargo, and Toys-R-Us. He is the author of Reviving Work Ethic: A Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce, the first book of its kind since 1904. Also, Eric authored BRING YOUR A GAME TO WORK – Seven Values That Will Make Every Employer Want to Hire You and Fight to Keep You (ChesPress 2010), the centerpiece of The A Game, showing teens what every employer wants and expects from them. In addition, Eric has authored three other titles, and co-authored eight books for teens.

As a keynote speaker, Eric Chester holds the prestigious CSP (Certified Speaking Professional) credential awarded by the National Speakers Association, its highest earned designation. He is a 2004 inductee into the CPAE (Council of Peers Award of Excellence) International Professional Speakers Hall of Fame, an honor shared by less than 2% of all professional speakers in the world.


Review by: Danielle Stevens on Dec. 17, 2012 : (no rating)
I read this book then shared some tips from it with a co-worker whose son is a Gen-Yer. He honestly doesn't see the need to actually get a job, even an internship because he plans on spending more time in college. Unfortunately, his mother (my co-worker) has paid for his education to this point and was looking for a way to get him to see that if he wanted to go further, he'd have to find a way to pay for it himself.
I am sure at some point I will be working with more of the Generation Y kids and the insights in this book will help me get through to them.
(reviewed within a month of purchase)

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