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April Jeffries has led innovation teams at major marketing companies such as Campbell Soup and Pinnacle Foods. She has a Bachelor of Science degree in Mechanical Engineering from the Massachusetts Institute of Technology, holds an MBA in Marketing from the Wharton School of Business and was awarded a Certificate in Multimedia Technology from New York University. In addition, April is a professionally trained actress and award winning writer / producer of original works in various mediums. Connect with her online at www.ideabirthing.com.
on Feb. 29, 2012 :
In Football, this is a 'Touchdown'! A well 'conceived' gift to every reader as well as for the author, I am sure. I am recommending this to anyone who expresses a desire to 'grow'. Most impressed with the Appendix, for there I found the departure from Mental Activity as the Mind is then challenged to 'THINK". What a wonderful Teaching Tool!
(reviewed 23 days after purchase)
on Jan. 26, 2012 :
This tale is a very easy read and yet manages to capture all of the elements that contribute to bringing an idea from conception to fruition. You may find yourself saying "of course" because the material is presented in a logical and compelling style. Upon reflection you will grasp the depth of the concepts and you will find yourself reviewing the stages of development at those times when you need inspiration.
(reviewed 30 days after purchase)