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Carol Anita Ryan
on Sep. 15, 2012 :
Own Your Niche by Stephanie Chandler gives the reader the latest information about marketing. Ms. Chandler is a nationally respected expert in the field of marketing—she regularly contributes to Forbes, for example.
Her latest book is about how a person can (and should) focus efforts on becoming the authority on whatever his or her expertise and product is about. This book gives more than generic advice; it is specific enough to actually be useful. After reading and applying the information in the book—as the title suggests— the rest will follow!
(reviewed 26 days after purchase)
on Sep. 11, 2012 :
Stephanie Chandler's "Own Your Niche" exemplifies her practical approach to functioning in the new publishing world. Having also heard her speak, I can attest to her practicality. Not everything will work for everyone, but there are plenty of ideas to go around.
(reviewed 22 days after purchase)
Sharon E. Cathcart
on Aug. 28, 2012 :
Stephanie Chandler's "Own Your Niche" is primarily focused on service-based businesses, but the advice can be applied across a variety of enterprises.
The book contains chapters on things like social media, writing press releases, leveraging materials in more than one format and so on. However, there is also an interview with a successful businessperson at the end of each section in which they provide advice for entrepreneurs. There are 175 links and resources contained in the book (which are also listed again at the end for ease), so that readers may easily implement ideas.
I found myself implementing those new ideas as I read each chapter. Chandler's attitude is "take what works and leave the rest," which is sensible since everyone's business is different.
This is one of the best business books I have read in a long while and I highly recommend it for authors as well as service-based business entrepreneurs.
(reviewed 7 days after purchase)
on Aug. 22, 2012 :
I've always been interested in niche selling. It makes sense, as it is a much more targeted sell, where larger competitors may be absent, under represented, and are likely lacking in terms of the service offered to the target audience.
Own your own niche, covers a lot of the basics in addressing a niche market, and makes for an easy read.
Even though your niche doesn't have to be online based, if the niche is specific enough, it likely will be, in order to gain a larger customer base. This likely explains the book's emphasis in online strategies.
Thus said, it is a well structured book, that will make a nice addition to your library, and help you in covering all your bases in addressing a niche market. As you business develops, if you feel the need, you may be interested in additional books in any of the specific topics covered.
(reviewed the day of purchase)